Meet Yasemin Mizrak Topcu: Sales & Product Responsible at Vero Moda
Vero Moda, a leading name in the fashion industry, has adopted Touchtech’s Digital Sendouts (DSO) to enhance their sales strategy. Yasemin Mizrak Topcu, Sales & Product Responsible at Vero Moda, shares how this powerful tool has become a time saver for her operations in MENA, Turkey and Greece.
Essential for Sales Across All Collections
Yasemin highlights the extensive use and versatility of Digital Sendouts: "Well, we use it quite a lot. First of all, it's a very important tool for us during the sales period, both during our main collections, but also in between collections. It could be on a main collection. It could be on express collections, it could be stock, it could be OTS (Open To Sell)." This seamless integration across various collections ensures a consistent and enhanced presentation of their products.
Creativity and Efficiency Combined
The Digital Sendouts platform not only facilitates efficient workflows but also sparks creativity. Yasemin shares her enthusiasm: "We also get to be a bit creative in the process, and I really like that personally, to add my own content. It could be pictures. It could be videos. So I think it's, yeah, I really enjoy working with it and it's very easy. And I think the most important thing is that it's efficient. And it's user-friendly." The ability to personalize content enhances the appeal and effectiveness of their sales material.
Encouraging Team Engagement and Competition
Vero Moda has used Digital Sendouts not only as a sales tool but also to drive team engagement and competition. Silje recounts a memorable experience: "At one point, we had this competition in my team about who could sell the most stock, OTS (Open To Sell), and express styles in a certain time frame. And for Belgium, we created this amazing Sendout, and because we made this, we actually won the competition."
Independence from Graphic Designers
For teams often on tight schedules and without dedicated graphic designers, Digital Sendouts proves indispensable. Yasemin explains, "We don't have much time, we don't have like, a graphic designer doing these things for us. It's ourselves doing it. So it has to be efficient, otherwise we can't make it." This independence allows the team to produce high-quality content swiftly and on their terms.
Enhancing Product Appeal
One standout feature of Digital Sendouts is its ability to make basic products more attractive. Yasemin comments: "With the Digital Sendout, we can make basic products more sexy. So we can have a basic top, well if you put a top in an email, it's not that interesting. But, then we try to do some creative work and do some content ourselves, and then put it in a Sendout catalog and make it much more sexy for the customer as well and appealing."
Conclusion
Yasemin Mizrak Topcu’s experience at Vero Moda illustrates how Touchtech's Digital Sendouts have streamlined their sales efforts, combining efficiency and creativity. With this tool, Vero Moda has not only enhanced the creation of digital catalogs but also significantly improved the appeal of their styles.
